The Canadian grocery business has witnessed a boom during the COVID-19 pandemic, with consumers shifting their spending from restaurants to home cooking.
According to market research conducted for the National Waste Council in June 2020, 61% of Canadians were buying more food as an impact of COVID-19. This was attributed to fewer trips to the grocery store but buying more per trip and cooking at home frequently.

A Statistics Canada study from July 2020 revealed that 51% of Canadians were expected to spend less eating at restaurants compared to prior to the pandemic. Further, the pandemic has led to an increase in online grocery shopping. A survey commissioned by PayPal shows that 30% of Canadians are shopping online for their groceries, an increase of 58%.

Increased Pressure on Cold Chain Logistics Continues Into 2021

With new restrictions implemented early in 2021 for Ontario, Quebec, and other provinces to combat the second wave of COVID-19, the number of Canadians eating at home continues to increase.

As such, the pressure to keep grocery stores stocked with frozen, fresh, and perishable products continues unabated. Grocers and other food distributers have placed exceptional demands on their cold-chain logistics teams and equipment to keep product moving and their refrigerated van fleets on the road.

Cold Chain Logistics Operators who fail to invest in the efficiency and productivity of their fleets will find it increasingly difficult to keep up and compete.

It’s Time to Evaluate MSC Technology

Designed and constructed with advanced Molded Structural Composite (MSC) technology, the Wabash MSC Reefer is a new standard in refrigerated transport. It’s lighter, stronger, and more thermally efficient. This means higher revenue per mile and lower operating costs.

Compared to conventional reefers, MSC reefers increase thermal efficiency by up to 30%. This translates to real and meaningful savings in operating costs with lower fuel consumption, fewer running hours, and less wear and tear so you can keep your equipment longer. In addition, increased efficiency leads to a reduction in greenhouse gas emissions, helping companies meet their environmental commitments to combat climate change.

MSC panels are also lighter than conventional designs that use metal and wood. This reduces the overall trailer weight, allowing MSC reefers to travel longer distances or carry more freight per trip. It also expands backhaul options for additional revenue opportunities.

Exceptional durability is another quality of MSC reefers.  The all-composite floor system increases cube capacity and eliminates corrosion issues you see with conventional reefers. The molded structural composite sidewalls, nose, and roof provide up to 2x the puncture resistance of standard liners, keeping your maintenance costs at a minimum and your refrigerated trailer fleet on the road.

Invest for the Future with MSC Technology

If you own or manage a refrigerated trailer fleet, we encourage you to contact us to discuss how MSC technology can have a significant impact on your bottom line with a lower Total Cost of Ownership.

At Wabash Canada, we will help you find solutions tailored to the size of your fleet, the type of goods you transport, and as your business grows and changes, so do our solutions.

We offer leasing and financing options along with comprehensive maintenance plans and roadside assistance.


Wabash Canada offers solutions tailored to the size of your fleet, the type of goods you transport and continues to evolve as your business grows and changes. Contact us today to learn about our leasing and financing options.

TCO Team